April 24, 2015 Published by

The Anzac legend is central to Australian culture and, with this year marking the Anzac Centenary,  it is not surprising... View Article

March 6, 2015 Published by

Trade marks can offer powerful protection for brands. But in order to be capable of trade mark registration, trade marks... View Article

January 22, 2015 Published by

Personalities who become brand ambassadors can be a powerful marketing tool for brands. From celebrities to social media influencers, they... View Article

January 14, 2015 Published by

It is evident from a casual gaze through social pages or comms industry commentary that brands are turning to ‘social... View Article

October 31, 2014 Published by

Celebrity endorsements can be a powerful tool to strengthen a brand’s reputation and recognition with consumers. However, trying to steal... View Article

October 30, 2014 Published by

Reebok has been fined $350,000 for making misleading claims that its EasyTone shoes increased the strength and muscle tone of... View Article

October 10, 2014 Published by

A ‘selfie’ snapped by a mischievous macaque who stole a photographer’s camera has demonstrated once again that there is no... View Article

September 19, 2014 Published by

From Cadbury’s purple to Tiffany & Co’s robin egg blue, distinctive colours have become synonymous with the brands they represent.... View Article

August 15, 2014 Published by

140 defamatory characters posted in the Twitter-sphere could cost tens of thousands of dollars in damages, the New South Wales... View Article

June 3, 2014 Published by

With the FIFA World Cup fast approaching, the issue of ambush marketing is again at the forefront of discussion. Forming... View Article